Strengths-led from the start
Young people begin with Sprout and a Discovery Journey that turns strengths into a live profile, so “what I’m like” becomes clearer than “what I’ve done” on paper.
Our Mission
What if we stopped askingand started asking
That question sits at the heart of everything we are building. Young people have incredible strengths; creativity, resilience, problem-solving and kindness, but traditional systems are designed to filter them out, not find them. Meanwhile, local businesses are searching for potential in their own communities and cannot find it. inyourroots® exists to change that conversation.
What we're building (and why)
We're growing localcareers that are rooted
A strengths-first route into real work - helping young people build confidence and direction, and helping SMEs spot potential early, close to home.
Rooted in real places
We build region by region (Essex, Hertfordshire and Suffolk first), so opportunities are genuinely reachable and pathways feel practical, not theoretical.
Connected, not a postcode lottery
We connect young people, local employers and educators so support shows up around them, not just listings, but a clearer route with people in the loop.
Future-ready foundations
We focus on strengths and transferable capabilities that don’t expire, so a first step becomes a foundation even as roles, industries and technology keep changing.
Human, transparent trust
We explain what’s driving recommendations, verify employers, and add safeguards as we grow, because when you’re shaping someone’s start, trust has to be designed in.
Designed for different brains
Clear language, calmer pacing, and comfort settings — so neurodivergent young people can explore without masking or overwhelm.
A reality check on the last decadeand the reason inyourroots® exists.
Explore each year to see what changed in the data, and what we’re doing to make local routes into work clearer and kinder.
Jan-Mar 201221.9%
Youth unemployment: 21.9% in 2012, 13.7% in 2016, 12.4% in 2020, 14.5% in 2024, and 16.1% in late 2025.
2012
We learned early: CVs don’t show the real stuff
What we saw
- We started in recruitment in 2012, as early social media roles appeared and digital became part of every industry.
- Across recruitment, agency life, and career events, we kept seeing potential in strengths, attitude, and how someone learns - not in a perfect history.
What it led to
- A strengths-first lens to spot what is real early, and help young people feel confident naming it.
Note: ONS Labour Force Survey (LFS) estimates have published quality considerations from mid-2023 due to lower response rates. We use the official ONS MGWY series for consistency.
Our Values
Everything we build is designed to be practical, inclusive, and rooted in real local outcomes.
Empowerment & Confidence
Radical Inclusivity & Realness
Rooted in Community & Connection
Trust & Impact
Potential over polish.
Empowerment & Confidence
We help young people name what they are good at - without needing a perfect CV.
We turn strengths into clear next steps, so confidence grows through action.
We celebrate progress, not perfection.
Roadmap
What's Next
We are launching across Essex, Hertfordshire, and Suffolk in early 2026. The focus is depth over speed: build trust locally first, then scale from evidence.
Start here
Phase 01
Launch Local
01
Across Essex, Hertfordshire, and Suffolk with depth over speed and real relationship-building on the ground.
Build pathways
Phase 02
Expand Pathways
02
Work experience, mentorship, and entrepreneurial support for young people building confidence in different ways.
Scale carefully
Phase 03
Grow With Proof
03
Scale after evidence, not hype. Prove hyper-local matching works first, then grow from a strong base.
EARLY VOICES
Early voices shaping inyourroots®
We're building this with the people it's for. One question — that's all it takes.
Or email us → letsgrow@inyourroots.co.uk
Get Involved
Whether you are a young person exploring your strengths, a business looking for better-fit talent, a parent supporting a young person's journey, or an educator bringing careers to life- there is a place for you here.
For Young People
Discover your strengths and explore local opportunities.
inyourroots® is built on the belief that every young person has real potential and businesses win when they spot strengths early (not CVs) and back local talent.