Frankie Brookton founded inyourroots® to make career discovery feel fair, local, and human. After years working in recruitment, growth, and community-led work, she saw the same pattern again and again. Brilliant young people were being overlooked because they did not have the right CV, grades, or connections. At the same time, local employers were struggling to find reliable early-career talent.
inyourroots® is her answer. A strengths-first platform that helps young people uncover what is already in them, then connect to real opportunities nearby. Frankie writes with warmth and clarity, sharing what she is learning as the product grows, spotlighting local employers, and turning career advice into small, doable next steps. If you are ready to plant a few skill seeds and see what grows, you are in the right place.
What you'll find here
Founder notes, practical guidance, and honest updates from the roots up.