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    The Growth Guide

    Platform Updates

    We’re building proof of concept, and we need your help

    19 August 2026·3 min read

    Written by: Frankie Brookton, Founder, inyourroots®

    Written forYoung PeopleEmployersParentsEducators

    There’s a lot of noise in careers support. Big promises, shiny platforms, and the same old pressure to have a perfect CV, a clear plan, and the confidence to talk about yourself like you’re already hired.

    But the reality is simpler. Many young people do not need more pressure. They need a clearer path, earlier support, and real opportunities that feel possible.

    That is why we’re building inyourroots®.

    What inyourroots® is

    inyourroots® is a strengths-first career discovery and job-matching ecosystem for 16–25-year-olds and local SMEs across Essex, Hertfordshire, and Suffolk.

    It is designed to be neurodivergent-friendly, low-pressure, and practical.

    Instead of asking young people to start with a CV, we start with what is already there:

    • Strengths
    • Skills
    • Preferences
    • Readiness
    • Small, doable next steps

    Budi, our AI career companion, guides the journey.

    Learn more:  https://inyourroots.com

    Why we’re publishing now

    We have not uploaded new content for a little while, and we do not want to come back with a polished story that skips the most important bit.

    Right now, we are in proof of concept mode.

    That means we’re building with the community, listening hard, and measuring what matters.

    What we’re testing in this phase

    We’re validating a few simple questions:

    • Does the journey make sense, and does it feel supportive?
    • Do young people complete it, and do they want to keep going?
    • Do the suggested roles and sectors feel relevant and understandable?
    • Do employers see potential more clearly through strengths and skills?
    • Do small opportunities, like insight chats and short placements, lead to momentum?

    We will share what we learn as we go, including anonymised feedback and simple progress metrics.

    Who we’re looking for

    Beta testers (16–25)

    If you’re 16–25 and you want to:

    • Figure out what you’re good at
    • Explore options without being judged
    • Help shape something that’s actually useful

    We would love you to be part of the beta.

    Local employers (SMEs)

    If you’re an employer and you can offer any of the following, you can help create real proof, fast:

    • A short insight chat
    • A workplace tour
    • A work experience placement
    • An apprenticeship or entry-level role
    • Micro-mentoring, 15 minutes a month

    You do not need a huge HR team. You just need to be willing to open the door.

    Schools and youth organisations

    If you support young people locally and want to pilot a strengths-first approach, we’d love to explore a small, practical pilot together.

    What you’ll get back

    We will keep this simple and respectful of your time.

    • Beta testers get early access, a direct feedback loop, and a genuine say in what we launch
    • Employers get early access, visibility, and a chance to shape a fairer route into local talent
    • Schools and youth orgs get a practical pilot, learning resources, and a clearer route to local employer connections

    Ready to help build it?

    If you want to be part of proof of concept, start here:

    https://inyourroots.co.uk

    If you’d like, reply to this post with one sentence:

    • If you’re a young person, what do you wish careers support understood about you?
    • If you’re an employer, what is the smallest opportunity you could offer in the next 30 days?
    • If you’re an educator, where do young people get stuck most often?
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