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    Press & Media · 14 Apr 2026

    inyourroots® Fast Facts

    What is inyourroots® - A strengths-first career discovery and job-matching ecosystem for 16–25-year-olds - Built to connect young people with local SMEs, not just big brands - Designed to be neurod...

    Written by: Frankie Brookton, Founder, inyourroots®


    What is inyourroots®

    • A strengths-first career discovery and job-matching ecosystem for 16–25-year-olds
    • Built to connect young people with local SMEs, not just big brands
    • Designed to be neurodivergent-friendly, accessible, and low-pressure

    Where it operates

    • Essex
    • Hertfordshire
    • Suffolk

    Who it’s for

    • Young people aged 16–25, including first-time job seekers and those unsure where to start
    • Parents and carers supporting a young person’s next step
    • Schools, colleges, and youth organisations
    • Local SMEs that want to back potential, not perfection

    What “strengths-first” means (plain English)

    • We start with how someone works best, not how well they can write a CV
    • Strengths are discovered through a guided journey, not a high-pressure test
    • The goal is clearer direction, confidence, and practical next steps

    What makes it different

    • Calm, step-by-step journey, no pressure, no leaderboards
    • CV-free by default, with real examples and skills evidence built as you go
    • Explainable matching, designed to reduce “black box” decisions
    • Local-first ecosystem, focused on real opportunities nearby

    Safeguarding

    • Safeguarding-led approach, designed for 16–25s
    • Clear boundaries on employer access and verification
    • Content and community standards designed to protect young people

    Privacy and fairness

    • Privacy-first design, GDPR-aware
    • Matching avoids using protected characteristics like gender or age as inputs
    • Focus on transparency and explainability, so users understand why something is suggested
    inyourroots®

    Nationwide access, local roots. We're launching matching across Essex, Hertfordshire, and Suffolk. Expanding as we grow.

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