Press & Media · 14 Apr 2026
inyourroots® Fast Facts
What is inyourroots® - A strengths-first career discovery and job-matching ecosystem for 16–25-year-olds - Built to connect young people with local SMEs, not just big brands - Designed to be neurod...
Written by: Frankie Brookton, Founder, inyourroots®
What is inyourroots®
- A strengths-first career discovery and job-matching ecosystem for 16–25-year-olds
- Built to connect young people with local SMEs, not just big brands
- Designed to be neurodivergent-friendly, accessible, and low-pressure
Where it operates
- Essex
- Hertfordshire
- Suffolk
Who it’s for
- Young people aged 16–25, including first-time job seekers and those unsure where to start
- Parents and carers supporting a young person’s next step
- Schools, colleges, and youth organisations
- Local SMEs that want to back potential, not perfection
What “strengths-first” means (plain English)
- We start with how someone works best, not how well they can write a CV
- Strengths are discovered through a guided journey, not a high-pressure test
- The goal is clearer direction, confidence, and practical next steps
What makes it different
- Calm, step-by-step journey, no pressure, no leaderboards
- CV-free by default, with real examples and skills evidence built as you go
- Explainable matching, designed to reduce “black box” decisions
- Local-first ecosystem, focused on real opportunities nearby
Safeguarding
- Safeguarding-led approach, designed for 16–25s
- Clear boundaries on employer access and verification
- Content and community standards designed to protect young people
Privacy and fairness
- Privacy-first design, GDPR-aware
- Matching avoids using protected characteristics like gender or age as inputs
- Focus on transparency and explainability, so users understand why something is suggested