inyourroots® Media Kit

One-line description

inyourroots® is a strengths-first career discovery and job-matching ecosystem for 16–25-year-olds and local SMEs across Essex, Hertfordshire, and Suffolk.

Short boilerplate (50–70 words)

inyourroots® is a UK social enterprise building a strengths-first career discovery and job-matching ecosystem for 16–25-year-olds and local SMEs across Essex, Hertfordshire, and Suffolk. Budi, its calm career discovery companion, helps young people discover strengths, build real examples as they go, and explore roles without relying on a perfect CV. inyourroots® is designed to be neurodivergent-friendly, safeguarding-led, and privacy-first.

Long boilerplate (120–160 words)

inyourroots® is a UK social enterprise building a strengths-first career discovery and job-matching ecosystem for 16–25-year-olds and local SMEs across Essex, Hertfordshire, and Suffolk. The platform is designed for young people who feel overlooked by traditional CV and grades-led routes, including those who are neurodivergent, anxious about career decisions, or unsure where to start.

Budi, inyourroots®’ calm career discovery companion, guides young people through a step-by-step journey to discover strengths, build skills evidence, and explore roles that fit how they work best. Matching is designed to be explainable and supportive, with accessibility and wellbeing built in.

inyourroots® partners with schools, colleges, youth organisations, and local employers to help young people take their next step into work, training, or apprenticeships.

Founder bio (short)

Frankie Brookton is the Founder of inyourroots®. With a background spanning recruitment, growth strategy, and community-led work, she is building inyourroots® to close the connection gap between young people and local SMEs, especially for those overlooked by traditional hiring.

Founder bio (long)

Frankie Brookton is the Founder of inyourroots®, a strengths-first career discovery and job-matching ecosystem for 16–25-year-olds and local SMEs. Her background spans recruitment and headhunting, advertising and growth strategy, and community and industry involvement. She is building inyourroots® to make early careers feel calmer, clearer, and more inclusive, especially for young people who do not thrive in CV and grades-led systems. Frankie is based in the UK and is focused on building local traction across Essex, Hertfordshire, and Suffolk before scaling Nationwide.

Key links

• Website: https://inyourroots.co.uk
• Press and partnerships contact: press@inyourroots.com
• General contact: hello@inyourroots.com