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    Why Career Advice Needs a Revolution (And How We’re Leading It)

    Career Advice

    Why Career Advice Needs a Revolution (And How We’re Leading It)

    29 May 2025·3 min read

    Written by: Frankie Brookton, Founder, inyourroots®

    Written forYoung People

    Remember being asked what you wanted to be when you grew up? For some of us, the answer was clear. For others, it felt like a question without a real answer. And now, as we navigate the job market, it’s super clear that traditional career advice just doesn’t cut it anymore. That’s where we come in.

    The Problem

    Traditional career advice is failing young people. Outdated phrases like “Follow your passion” or “Get a degree, and you’ll be set for life” no longer reflect the realities of today’s fast-changing job market.

    Young people are navigating a world where qualifications alone aren’t enough to secure fulfilling work. Many feel lost, undervalued, and unsure of their strengths. They’re overwhelmed by endless options, yet struggle to find clear guidance on how to start their career journey.

    At the same time, small businesses and startups are facing their own challenges. They’re eager to find motivated young talent but are often held back by expensive, time-consuming recruitment methods. Traditional hiring processes, focused on CVs and experience, often miss out on the potential of young people who are ready to grow and thrive.

    There’s a clear disconnect. A gap between young people searching for purpose and businesses searching for potential

    The Solution

    This is where inyourroots® steps in.

    We’re not just another job board. We’re here to revolutionise how careers are discovered, focusing on what truly matters: natural abilities, strengths, and meaningful connections.Here’s how we’re flipping the script:

    Here’s how we’re flipping the script:

    • Strength-Based Discovery: We’re creating a platform that helps young people uncover their natural abilities through a fun and engaging strength-assessment tool.
    • Local Connections: We match young talent with small businesses, SMEs, and startups in Hertfordshire, Essex, and Suffolk. Businesses that value potential over experience.
    • Guided Growth: Our mission is to empower young people to find careers that align with their strengths and offer real opportunities for growth.

    While our platform is in development, we’re already building a foundation of insights by analysing trends and sharing valuable research. This allows us to better understand the needs of young people and businesses, ensuring that inyourroots® becomes a tool that truly makes a difference.

    What Makes Us Different

    We’re not just about jobs; we’re about building futures.

    • No CVs, No Cookie-Cutter Advice: Instead of focusing on qualifications, we’re helping young people discover their unique strengths and matching them with opportunities that fit.
    • Local Impact: By connecting young people with local businesses, we’re strengthening communities and driving economic growth in Hertfordshire, Essex, and Suffolk.
    • Real Research, Real Results: We’re committed to using trusted research to inform our platform and provide valuable insights to our audience.

    Check Out the Latest Research

    Curious about the trends shaping the future of work? We’ve gathered insights from trusted sources to help young people and businesses make informed decisions.

    Explore our findings on career trends and job market insights and stay ahead of the curve.

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