At inyourroots®, we’re not just building a job platform. We’re building a movement rooted in empowerment, radical inclusivity, and real community impact. Our mission is to help young people unlock their strengths, find roles where they can thrive, and grow local economies with the best businesses around.
Our Values: The Roots of Everything We Do
- Empowerment: Every young person deserves the confidence to pursue what excites them. Even if that path looks different from what’s expected.
- Radical Inclusivity: We’re here for the ones who feel left out by traditional systems. If you’ve ever felt like school wasn’t for you, or that you were overlooked because you didn’t fit the mold, you belong here.
- Realness: We don’t sugarcoat things. We know the system isn’t working for everyone, and we’re not afraid to say it.
- Rooted in Community: Strong local economies start with real people and businesses working together.
- Growth for Good: We want everyone - candidates and businesses alike - to grow in ways that make a positive impact.
Challenging the Status Quo—On Purpose
Let’s be real: not everyone is suited to the school model, and business doesn’t work like a classroom. We know there are thousands of young people out there who hated school, who felt boxed in by grades, or who just never saw themselves in the “straight-A student” story. That’s not a flaw…that’s life. And those are exactly the people we want to reach.
inyourroots® isn’t afraid to be controversial where it matters. We’re not here to fit everyone into the same mould. Instead, we’re building a platform that values real strengths, lived experience, and authentic ambition - whether you aced your exams or left school as soon as you could.
Giving Power and Confidence Back to Young People
Too many young people are ghosted, overlooked, or pushed into roles that don’t fit. We’re not waiting for schools, government, or big corporations to fix this. We’re giving candidates and first-job seekers the tools, support, and confidence to pursue what they’re truly passionate about. Even if it’s not the “traditional” path.
Our strengths-first matching quiz is about helping you discover what you’re good at and what excites you - not just what’s on your CV or how you did in school. We limit spammy applications and make sure every opportunity is a genuine fit. So you’re not just another CV in a pile.
Building Stronger Businesses, One Vetting Process at a Time
We’re just as excited to work with local businesses as we are with young people. But we’re not letting just anyone in the door. Every business and job posting goes through a strong vetting process, because we want to make sure every opportunity is real, supportive, and aligned with our values. We’re committed to building a trusted network where young people know they’ll be respected and where businesses know they’re getting candidates who are genuinely invested.
As we reach out to businesses, we’ll be looking for partners who share our vision for growth, inclusivity, and community impact. We want to work with employers who understand that talent comes in all forms - not just from a certain school or with a certain grade.
Radical Transparency and Honest Ambition
We’re early on this journey, and we’ll be honest: we don’t know if changing the system is possible. But we’re not going to let that hold us back. We’re committed to trying, learning, and growing together, with every young person and business that joins us. Because real change only happens when people are brave enough to try.
A Note from Frankie, Founder of inyourroots®
“Every story I’ve heard from young people (whether they’re excited, anxious, or feeling lost) reminds me why this work matters. We’re not just here for the straight-A students or the ones who always fit in. We’re here for everyone who’s ever felt like an outsider, who’s ever been told they weren’t enough, or who’s ready to try something different. Let’s build something better, together!”